When is the last time you have heard of something going viral? The internet's landscape is changing, businesses are capitalizing on their marketplace to bring awareness to their consumers. Initially when using viral marketing tactics your campaign will need a push on the ad spend side. As the crowd catches your wave we slowly reduce advertising spend for your campaign and let the consumer carry your brand through the internet free of charge. How does that sound for "word of mouth" advertising?
Viral is defined as "relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another." That is exactly what happens with viral marketing. When viral marketing is coupled with traditional internet advertising and your every day guerrilla tactics the machine can get going. The only concern is properly handling the excessive growth. We execute a plan to ensure your company can scale and capitalize on the leads generated from a viral marketing campaign.
As inbound marketers we are not a true advocate for outbound marketing strategies such as media exposure campaigns. However, we realize building and sustaining an audience is crucial to your businesses longevity. Viral marketing can catch traction in local and sometimes national media. When the consumers are all unified in declaring your brand and product heads will turn. This builds great credibility in your market and lowers a potential customers action threshold. This means they will trust you and your product or service to take action.
A viral marketing campaign will turn the heat up on your lead generation. These leads will be willing and glad to give their name, email, phone and other information that will directly be used in re-marketing campaigns to actively engage your audience.